Grateful to Grow – How to Boost your Business by Showing Appreciation

A natural way to grow your business is by showing appreciation. Appreciation is often taken for granted, especially in the business world. When was the last time someone complimented you on your performance? Or said thank you for helping them with a task? Or even shared ways to make your day easier?

In my daily life, I try to show appreciation throughout my workday, as well as in my personal life. What a wonderful feeling it is to bring a smile to someone’s face. By doing this I have become in tune to how others who show appreciation. Isn’t it nice when a form of is appreciation shown? It makes you want to do more business with them, tell your colleagues, and share with others how you felt so appreciated.  It is a natural win-win for both sides. You feel great acknowledging a person and making their day better. The recipient feels good about themselves knowing in what they are doing is being appreciated.

How do we make our clients feel appreciated? Being a business consulting firm, it is very important for us to understand our customer’s needs. It is imperative that we know their goals and are there to help bring them to fruition. During that journey, we need to let our clients know we appreciate their efforts and hard work. 

Kits Make Our Client’s Smile
During a Go Live on new software or a software upgrade, we provide our clients with kits. These kits contain several goodies to relax our clients, put a smile on their faces, and to let them know we are there for them. Implementing new company software can be stressful for the end-users. As consultants, we know this and customize the kit to fit the business we are working with. What a stress release it is when our clients open up the kits and start throwing the stress balls or take a break with the chocolates we include. We even include crayons to make each day bright and colorful.  If you weren’t aware adult coloring not only promotes relaxation but generates wellness, quietness and stimulates brain areas related to motor skills, the senses, and creativity. This little act of appreciation goes a long way. Our clients love them and the compliments we get are endless.

No One Should Be Hangry
Can you tell me who doesn’t like lunch? We love our clients and try to make a lunch date with them. We customize this for each client. It could be a company pizza party, an energizing, healthy snack break, or if time is an issue, we can schedule a breakfast buffet to fuel up for the day ahead. If time permits, we may take the key department heads out of the office to get a quick bite. We don’t want our clients to be constricted to only the office environment. An off-site food session gives us an opportunity to get to know our clients on a different level.

et on the Same Page
CMS makes it a point to schedule time to sit with our clients. How can you understand the client’s needs if you don’t take the time to understand their goals? During this informative session, we get to know what current issues our clients are facing and understand their wants, needs, and goals. This is where we suggest ideas to make our client’s business environment work for them. It also gives us a chance to focus together on where we are and where we want to be. We make it a point to probe and get all the details out even the ones they don’t know about so we can give them a clearer picture of how we can help improve their processes. Partnership with the results as we put it. 

It’s the Little Things
What makes you feel special? Is it a card for your birthday or special occasion or accomplishment? Is it a holiday greeting that makes you feel remembered? Is it someone remembering the hobbies or interests you spoke about while working together? A quick Slack, IM, text, or email on something related to what you spoke about can let them know you care. And caring is a powerful thing.  I know that all of these things put a smile on my face and make me feel important. I often say to myself, “Wow, they remembered and took the time out of their day to acknowledge this.”

At the end of the day, we are all human. We like to know we are important and appreciated. Think about how this makes you feel – both in work and personal relationships. I know that when I work with clients, I tend to take notes and add that special service of appreciation. Our company culture at CMS also provides that and our business consultants are in tune with this. How do we keep track of all this during our busy workday? If you are not using a CRM or Customer Relationship Management system, this would be a good time to look into one. This can manage all details, including special dates, accomplishments, and other information on clients, prospects, and vendors. This tool has been extremely effective for us and keeps the history of our activities company-wide so we are all fully aware.

A person who puts true interest in you is of great value. When the value is provided, it is contagious, people talk and share experiences and good experiences provide interest to increase business. Be aware, be present, appreciate and provide value.

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